CourageWeeks is a brand consultancy built on a different model. We protect the thinking, so you get a better outcome.
We make room for the thinking.
Time to think properly is usually the first thing to get squeezed. We built our business to protect it. We work out what the problem actually is, to whatever depth it needs, and then we do the work. Whichever stage you're at when you find us, you get the thinking.
Define
When you need to know what you stand for.
New brand, tired brand, or one that's drifted. We work out what you stand for, who you're for and where you can win. That means workshops, proper audience and category research, and an honest look at the competition. You come out with a position you can say out loud, a story people will repeat, and a name and tone of voice that fit.
- Brand workshops · Positioning and messaging · Audience and market research · Brand architecture · Tone of voice · Naming · Competitor and category analysis · Brand narrative
Build
When you're ready to make it real.
You know what the brand is. Now it needs to look, sound and land like it. Insight and cultural strategy shape the creative direction, and the identity, guidelines and messaging frameworks get everyone working from the same script. We come up with the campaign, plan the go-to-market and run the launch, so the idea you signed off is the one that actually goes out.
- Creative workshops and direction · Insight and cultural strategy · Visual identity and guidelines · Copywriting and messaging frameworks · Campaign concepting · Go-to-market · Launch planning
Grow
When it's out there and needs to grow.
Already launched? Good. We get under the skin of the brand quickly and start from where you are, not from a blank page. We look after PR and press, social and content, influencers and partnerships, and the campaigns that keep a brand moving. Then we report on what worked, including the bits that didn't.
- PR strategy · Media relations · Social and content · Influencer strategy and management · Partnerships · Campaign delivery · Reporting and analytics
We think for a living. Properly think, not skim-a-brief-between-meetings think.
CourageWeeks is a brand consultancy built around protecting the conditions that good thinking needs: time, focus, and nobody diluting an idea on its way from our heads to yours. We do brand strategy, positioning, campaigns and everything in between, and we do it ourselves, directly, brought to life with a trusted network of specialists when a brief calls for it.
Sound like something you need?
Experience
Let’s talk
Wanna work with us, challenge us or simply get an honest take because it’s useful for your business or brief? Drop us a line at hello@courageweeks.com